Growth Pursuits Programme

Group online coaching workshops

Learn how to develop double digits’ growth with the Asian market from an award-winning business coach

Reach the Asian Market & Reap More Revenue

Do you want to get results with the Asian market?
Do you want to find the best Asian talents and service providers?
Do you want to confidently promote your product or service for the Asian buyer?

Join the Growth Pursuits Programme from just $497 
Achieve a Higher ROI with the Asian Markets.

You Can’t Afford to Pass the Work onto Another Agency &
Waste Thousands of Dollars on Trial and Error Strategies.
Learn the Necessary Skills to Clearly Communicate and Attract Results!

Growth Pursuits Group Online Coaching Workshops

New Market Engagement Business Course:

  • Our 4-week e-learning Programme that takes you through the process required to engage and exchange your products and services in the Asian Market.
  • Each week there is a 90 Minute Webinar that will give you the knowledge (first 30mins) and practical steps to apply (60mins) ethnic inclusion strategies into your business plan.

Group weekly pre-workshop and post-workshop exercise will transfer your learning to actions.

Bonus: Sign up for two person you both will receive

  • A free 30mins one-on-one business coaching session with Shelley
  • Unlimited Q&A assistance  during the 4 weeks through Facebook/Wechat group

Total Investment
$497+GST per a person
(Minimum signup: 6 person)

The Result?

Fresh Leads, New Customers & Increases Sales in the Asian Markets.

What you can expect:

Week #1 – Build your positioning in the target market: how to define your target market demographic specifically and the core benefits of your offering for the market, and how to combine your product design and customer engagement through cost-effective marketing practices.

Week #2 – Create “buy-in” from your target market: how to identify the emotional connections between your product/service and your market, how to use KOLs branding to position your offering and how to make sure your branding messages in the Asian market is consistent with your overall brand positioning.

Week #3 – Develop repeated sales through social media engagement: how to create an account on the most popular social media APP – WeChat,  how to use it to attract and engage with Chinese customers, how to use it to find your consumer merchants and how to use it to initiate cost-effective marketing research and campaigns. Everyone will create a personal WeChat account together and you don’t need to learn a new language!

Week #4 – Market validation: You are not only going to get my professional  feedback on your offering, messages and approach through this whole “test and learn process”, you are also going to have a chance to present your offering in front of your target market and hear their feedback. So you will know exactly whether your learning has been turned into meaningful results for you.

Recommendations from politicians, Ceos and Reporters

“When Shelley joined IAG she immediately immersed herself in our new New Zealanders strategy and its delivery. Shelley sought out the perspectives from both a management perspective and front-line operational people, asking the right questions on why we reached our conclusions, how we’re gone about validating these, and what levels of success our current execution has achieved. Shelley then provided an analysis of the program together with several recommendations of where both the thinking and delivery could be improved.”
Mark Robertson
Strategy & Business Planning at IAG
“Shelley provides strategic advice on sister city relationship building, connecting business and government organisations in China with Rotorua business and relevant government agencies. While we have placed significant expectations on her, she has demonstrated that she is more than capable of meeting those challenges, and continues to do so with professionalism, enthusiasm and good humour.”
Kevin Winters
Former Mayor of Rotorua
“Shelley showed courage by taking on challenging conversations, listening to opinions from people from diverse backgrounds and identifying the mutual benefits of partnering to bring it to life. This impressed the councillors, stakeholders and industry players in Rotorua. As a result, the strategy won the majority vote from the council and Rotorua Tourism Committee.”
Mark Rawson
Former CEO of Destination Rotorua
“Shelley added huge value in a number of areas, particularly in supporting IAG to diversify and refine its marketing and communications approach in key target areas helping open doors for business, while also helping manage reputation in an 'issues rich' and sometimes challenging environment.”
Craig Dowling
Former Head of Corporate Affairs at IAG
“What’s impressive about Shelley is her determination to inform people across the business around diversity and use real results achieved through digital innovations to highlight opportunities and challenge preconceptions.”
Darren Goodacre
Creative Services Manager at IAG

Who is Shelley Huang?

Shelley Huang is a champion who has determination and confidence to tap into people’s vitality and achieve massive results. She is one of the top multi-lingual and multi-cultural career coaches in New Zealand who had benchmarking careers in Media, Government and Business globally. She is also an award winning cultural fusion innovator, change agent and inclusive leadership advocate.

Shelley is widely considered to be one of fewer female Asian speakers in business strategy, diversity and inclusion and personal success by Conferenz, Governance NZ, NZ Asian Leaders etc. Her stories were featured by major international media networks like TVNZ, Maori TV, NZ Herald, Stuff, CCTV international and JSTV etc. (please click the media icons below to see different featured stories on by print, TV and online media)

As a certified professional coach, Shelley has achieved 99% success rate on clients’ ROI and in-depth understanding of more than 20 industries. She is a renowned industry high-performer and was awarded the 2011 Deloitte Chinese Business Figures Award and was nominated as a finalist in the 2016 Women of Influence Award (Diversity Category).

With a vision of “connecting individuals and culture to empower our future”, Shelley is truly an intrepid traveller of the mind, heart and soul, and a passionate volunteer for YMCA Future Leader’s programme, Age Concern, and the Red Cross. She is an purposeful leader who can bring cultural diversity and capability alive for any audience, with a focus on the business results and building an inclusive future where we all truly contribute and belong.

Shelley Huang was a finalist of 2016 Women of Influence Award in the Diversity category.

Shelley Huang was the winner of the Deloitte 2011 Chinese Business Figures Awards.

Shelley's work across 20 industries in 3 countries over the last 17 years


Organised "Business Round Table" meeting for New Zealand Prime Minister John Key, 2010

Established the strategic partnership between Rotorua District Council and the fourth largest airline in the world, China Southern Airlines.

Hosted Helen Clark, the administrator of UNDP in the NZ Pavilion of Shanghai Expo 2010

Won 2011 Deloitte Chinese Business Figures Award


A finalist of 2016 Westpac Women of Influence Award (Diversity Category)

With Kirsten Patterson, CEO of Institute of Directors

Worked with New Zealand Prime Minister John Key on NZ National Day in Shanghai Expo 2010

Interviewed New ZealandPrime Minister Helen Clark, 2003

Worked with New Zealand First Lady Mrs Bronagh Key on NZ National Day in Shanghai Expo 2010

Interviewed Chinese President Hu Jintao in Auckland, 2003

Welcomed New Zealand Minister of Maori Affairs Pita Sharples to NZ Pavilion in Shanghai Expo 2010

Attended NZ-China FTA signing ceremony with Sir Richard Taylor and his team

Public speaking

Participated a panel discussion hosted by Fran O'Sullivan on Asian market digital engagement

Hosted the CEO of the number one major appliances brand in the world - Haier on behalf of NZ government

Talked about NZ's value and vision in different interviews by various foreign media

Led a NZ business delegation to visit Ctrip - China's largest travel company

Led a NZ business delegation to visit Sina Weibo - one of the biggest social media platforms in China

Led a NZ business delegation to visit Zespri Shanghai office

Delivered presentation in Tourism New Zealand on behalf of Destination Rotorua

Presented the extraordinary results from "3+2 Love Rotorua" Campaign for stakeholders, sponsors and media

Spoke for "The Insight Story" invited by Conferenz

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Individual Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real, but may not reflect a typical individual’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.

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