Your capability catalyst

Kia Ora! I am  a bi-lingual & bi-cultural Chinese New Zealander who has spent half my life in China and half in beautiful New Zealand and
exploring the rest of the world.

As a young Chinese woman living in New Zealand I focused on the traditional definition of “success” – and found it in many corporate sectors and roles across
New Zealand, Singapore, Israel and China.

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and changing the game through creativity, innovation and benchmarking has led me to:

The Shanghai World Expo, where I advised over 300 New Zealand firms on developing international commercial partnerships, many of whom went on to grow significantly through these strategic partnerships.

I created the first tourism campaign in New Zealand to target Asian consumers, “3 + 2 Love Rotorua” – resulting in a 20-50% sales increase and causing the campaign website to crash with a 648% increase in web traffic!

I pioneered D&I (diversity and inclusion) at IAG, where I designed, developed and delivered one of the first Cultural Intelligence (CQ) training programmes in New Zealand, also launched the popular Chinese app WeChat, revolutionising product knowledge, brand recognition and sales in the market.

I led a small team and managed CNY¥4million Volkswagen advertising campaign, designed a brand strategy to build the emotional connections with the target market and achieved higher customer engagement and brand awareness.
I spent eight years in media for TVNZ, Maori TV, WTV, Mediacorp (Singapore) and JSBC (China), I also led a team of ten TV crews to produce and host the first NZ-made travel series about the indigenous Chinese culture, and providing on-the-ground news stories as an Israel-Lebanon war correspondent.

I became known as an industry high-performer and was awarded the Deloitte Chinese Business Figures Award in 2011.


I became obsessed with the ‘how to’ of creating high-capability cultures through embracing inclusivity and was proud to be a finalist in the Women of Influence Award in the Diversity category in 2016.

Shelley Huang

Founder, Capability Catalyst & Certified Professional Coach

Shelley founded Transformational Journeys to create a capability hub to people and businesses who need a roadmap to embrace their potential, build inclusive cultures and reach meaningful growth.

Shelley has 15 years’ communication experience creating successful benchmarks for a diverse number of organisations and industries, along with an extensive background in media, business development and government relations.

An intrepid traveller of the mind, heart and soul, and a passionate volunteer for YWCA Future Leader’s programme, Age Concern, and the Red Cross, Shelley is able to bring cultural diversity and capability alive for any audience, with a focus on the business results that reward those with the courage to lead us forward.


Ready to bring your capability alive?